And The Why

And The Why

And The Why is a soft, printed tops-and-dresses label — tops-led, with a substantial dress run and a smaller stretch of sweaters and bottoms.

Romantic, without trying too hard

The label

Romantic, without trying too hard

Puff sleeves, airy blouses, and soft dresses — And The Why leans romantic and keeps it wearable, shipped from the US.

And The Why is a soft, printed tops-and-dresses label — tops-led, with a substantial dress run and a smaller stretch of sweaters and bottoms.

Florals and prints show up across a large share of the range, in soft and textured fabrics, with a few kimono-style layers mixed in. Fit runs style to style — the measurements on each product page are the reliable read.

Stocked stateside and covered by our 30-day returns. Start with And The Why Tops or Dresses, browse Bottoms and Sweaters, or see all of Clothing across our labels.